Built by operators. Not career consultants.
OptimizeLocal was founded by leaders who have spent decades building businesses of every size — from founder-led local companies to enterprise marketing organizations managing multi-million-dollar advertising budgets. The Discoverability Framework™ wasn't developed in theory; it was built through real-world experience solving visibility problems across industries.
We Didn't Set Out to Build Another Agency
After years leading agencies, enterprise marketing teams, and high-growth businesses, we kept seeing the same problem. From founder-led companies to enterprise brands, businesses were investing heavily in SEO, paid media, websites, technology, and multiple marketing vendors—but no one was responsible for discoverability as a whole. Every vendor optimized their channel. Very few businesses optimized the entire customer discovery experience.
OptimizeLocal was created to change that.
Meet the Founders
Todd Heskett
Todd has spent more than two decades helping businesses grow — from founder-led local companies to enterprise marketing organizations managing millions in annual media investment. His career has focused on turning smarter strategy, disciplined execution, and operational clarity into measurable business growth.
- Built and led a 46-person digital agency
- Enterprise Head of Digital
- Managed multi-million-dollar marketing budgets
- Led hundreds of SEO, paid search, analytics, CRO, and digital transformation initiatives
- Advisor to founders, presidents, and executive teams across industries
Nick
Nick helps both growing businesses and larger organizations improve efficiency through AI, workflow automation, and operational systems. His work eliminates manual busywork, sharpens decision-making, and builds scalable systems that free founders and executive teams to focus on growth.
- AI workflow design
- Business automation
- Process optimization
- Operational systems
- Data integration and reporting
Why Clients Choose OptimizeLocal
Experience matters—but how that experience is applied matters even more. Every engagement reflects the same principles that shaped the Discoverability Framework™.
We've led businesses—not just marketing campaigns.
We solve business problems, not isolated marketing problems.
Every engagement is led by experienced operators—not junior account teams.
Recommendations are driven by business outcomes—not billable hours.
We combine proven marketing fundamentals with modern AI capabilities.
Success is measured by growth, efficiency, and long-term competitive advantage.
What We Believe
Visibility is earned—not bought.
Businesses don't need more marketing vendors. They need smarter systems for growth.
Technology changes. Trust doesn't.
Marketing tactics evolve. Business fundamentals endure.
The best consulting relationships create independence—not dependency.
Experience Built the Framework. Results Continue to Refine It.
The Discoverability Framework™ represents years of experience across founder-led businesses, growing companies, and enterprise organizations. Every engagement continues to strengthen the methodology as search, AI, and customer behavior evolve.
Ready to Meet the Team Behind the Framework?
Whether you're a founder looking for an experienced second opinion or an executive team building a better operating model for discoverability, we'd welcome the opportunity to learn about your business and explore how the Discoverability Framework™ can help you build lasting visibility.