Jen Wyson
New Concepts Dentistry
Bountiful, Utah
A Discoverability Growth Plan
Hi Jen,
Thanks again for taking the time to connect the other day—it was nice to chat with you again.
Below is a general overview of how I see the opportunity for New Concepts Dentistry and the areas I'd recommend we focus on, both initially and as we continue building momentum over time.
I've intentionally kept this high level so it's easy to follow, but if you'd like to see a more detailed breakdown of the strategy—including all the technical marketing "mumbo jumbo" behind what we'll be doing—I'm happy to put that together as well.
Our Approach
People discover businesses in many different ways.
Google Search.
Google Maps.
Reviews.
Referrals.
AI-powered search.
Paid advertising.
Your website.
Rather than treating each of these independently, we connect them into one discoverability strategy that helps attract more qualified patients over time.
What We'll Focus On
Local Discoverability
Strengthen your visibility across Google Business Profile, Google Maps, local citations, business listings, and reviews.
Website & Content
Improve your website experience with stronger service pages, landing pages, and content that answers the questions prospective patients are already asking.
AI Discoverability
Help Google and emerging AI platforms better understand your practice so New Concepts Dentistry can be recommended more confidently.
Paid Search
Reach prospective patients actively searching for dental services while supporting the broader discoverability strategy with highly targeted Google Ads.
To increase the number of places New Concepts Dentistry can be confidently recommended.
How The Engagement Works
The first 60 days focus on building the foundation.
This includes website improvements, content development, Google Maps optimization, citation building, review strategy, AI discoverability improvements, and paid search setup.
After the initial buildout, the engagement shifts toward continuous refinement, expansion, and identifying new opportunities to help the practice grow.
Optimize Local
We aren't a traditional SEO company.
We combine local discoverability, website strategy, content, Google Maps, AI readiness, paid search, and conversion improvements into one connected growth strategy.
Our focus is simple:
Help the right people discover your practice, trust what they find, and become patients.
Let me know if you have any questions, and I look forward to hearing back soon.
Investment
Foundation Phase | Months 1–2
$4,000/month
The first 60 days are focused on building the foundation for long-term growth. This includes website improvements, content development, Google Maps optimization, local citations, AI discoverability, analytics, and the launch of paid search campaigns. A portion of this investment is allocated toward advertising as we begin generating qualified patient traffic.
Growth Phase | Month 3+
Typically $2,500/month
Once the foundation is in place, the engagement shifts toward ongoing growth through continued content development, local optimization, paid search management, AI discoverability, and continuous improvements that keep New Concepts Dentistry visible, competitive, and growing.
*The ongoing monthly investment will be finalized together before transitioning into the Growth Phase based on priorities and opportunities identified during the initial implementation.